Westa · Website redesign
From template to trust
Westa partnered with Steward to modernize its web presence, clarify its cooperative model, and better connect with younger travel agents.
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Strategy you can see in the work
See how Steward has helped associations clarify their value, improve member engagement, and turn their websites into stronger organizational tools.
ASLMS · Member engagement
When members weren’t viewing videos
A targeted newsletter test led to a custom workflow that doubled click-through rates and brought hundreds of videos back into view.
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Endourological Society · Membership
A clearer case for joining
A redesigned membership offer helped the Endourological Society turn its website into an always-on recruitment tool.
Read case studyA collaborative process
Designed to support busy association professionals
You’ve got more things to do than you have time and staff to do them with.
Though a website design or redesign is a big project, our approach avoids putting unnecessary work on your plate while still enabling the collaboration that makes for effective projects.
Strategy before screens
Incorporate all voices
At the start of your project, we collect feedback from your board and leadership with our “Bearings Reading” assessment that exposes risks and opportunities.
Member interviews
Analytics data
Heatmaps
Pre-existing survey data
This information is synthesized into a strategy for the next version of your website—one that supports everyone from your newest member to your most seasoned volunteer.
Useful technology
Will it use AI?
Yes. Depending on your goals, the next version of your website can include AI in practical ways that improve discovery and support.
AI-powered chat support
AI-powered search
Generated content summaries
Custom AI functionality
A more inclusive digital experience
Meet emerging professionals where they’re at
Your big event may drive revenue and unite members, but it often fails to live up to the inclusive ideals of your association.
Many members can’t afford the time off or travel. Often, these are the emerging professionals you’re hoping to engage.
Deliver a strong mobile experience
Support younger, mobile-first generations wherever they are.
Identify opportunities
Use research and behavior data to address their real needs.
Build digital member value
Create member-only features and resources beyond the annual event.
Our approach helps you create a more sustainable organization and one that attracts younger generations.
Make membership matter
Offer a compelling case for joining
Your website may not be the primary tool you use to recruit or retain members, but it is your always-on, always-available representative.
We use a proprietary framework to craft member-benefit pages that make it clear why you matter to potential members and reinforce the value of belonging for existing members.
Endourological Society result
380%
Increase in online registrations after Steward helped clarify and redesign the organization’s membership offer.
Connected systems
Will it integrate with our software?
Whatever your website needs to integrate with, we can help.
We’ve integrated with a wide variety of CRMs, AMSs, and other software. If it has an API, we can connect it. Even if it doesn’t, we can devise a practical solution.
Single sign-on across applications
Your AMS, LMS, or other management system
Custom applications and workflows
Our benefits
We’re the ones who help you grow
Every project is built to improve the experience now while giving your team a maintainable foundation for what comes next.
Accessible, intuitive, & fast
Your website receives pre- and post-redesign benchmarks for accessibility, speed, and ease of use through Google Lighthouse, so improvements are measurable.
Optimized for SEO & GEO
On-page SEO fundamentals support strong search visibility and the emerging generative-engine optimization that helps your content appear in relevant AI conversations.
Easy-to-use WordPress websites
We build in WordPress because it:
- Offers a large ecosystem of existing solutions.
- Supports strong security and automated updates.
- Can be configured for easy staff management.
On-demand help when you need it
Documentation, how-to guides, and training are included. If you want continued support, our team can act like a satellite team for questions, fixes, and ongoing changes.
Testimonials
What clients say about working with Steward
“We awarded the contract to Steward after an RFP. I could not have been happier. They were exceptionally thorough and never missed a deadline. The end product exceeded our expectations. I can’t recommend them highly enough.”
“We were delighted with the quality and timeliness… The preciseness of the applications developed and the speed of the project turnaround have yielded cost savings to the company within 3 months…”
“They quickly zeroed-in on several key issues and demonstrated several methods to take content we already had and focus these resources to more effectively communicate value, drive recruitment and improve member retention.”
Want to talk?
Build a website that works harder for your members
If you’re interested in working with us or have questions, reach out and tell us what you’re trying to improve.